Product Management Specialist

Chemica US CORP in Norcross, GA

  • Type: Full Time
position filled
The Junior Product Manager is following the global Flexdev Marketing strategy and part of his/her mission is to ensure the integration of that strategy within the US Marketing strategy and activity. He/She is in charge of managing the products of the Chemica range. Missions : Bring support regarding Marketing subjects to US Managing Director and US Sales team in the development of US Business. Collaborate closely with US Managing Director and Sales team to get the information needed in the good execution of the role. Ensure close collaboration with the other Chemica/Flexdev international Marketing team members Strategic & operational Marketing : Benchmark US market trends and needs and report to US Managing Director, Flexdev Marketing Director and Chemica central Marketing team. Analyze products/ranges performances and provide recommendations on US range evolution in collaboration with the US team. Follow the development of new products with Chemica France Product Manager Work with the US General Manager and Flexdev Marketing Director on annual Marketing plans, and ensure efficient launches on the US market. Benchmark marketing activity performance and report about it. Ensure local adaptation of Chemica Marketing tools, and develop the local tools when required (catalogs…), respecting Chemica global style guide. Digital & Social media : Work with Flexdev Marketing Director on the annual Digital & Social Media activation plan for the US - ensuring Social Media strategy guidelines defined are properly implemented-  and animate it, in line with Chemica global strategy but taking into account US local specificities. Animate Chemica US website in line with global website strategy, but ensuring specific local needs such as contents are answered. Ensure brand awareness development - optimizing SEO, SEA, working on identification of influencers and developing relationships with them Requested Competences : Competences in multi-project management and schedule planning Good writing competencies and a good level of written English language. Figures analysis competences - Being able to interpret data and provide recommendations. Knowledge of digital and social media animation Fluent oral expression Must be able to use efficiently Word, Excel and Powerpoint, as well as tools like Photoshop, Indesign… for creative design Sports industry knowledge

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